Mammoth

Mammoth, formerly Carbon Neutral Club, had shifted from a consumer-facing climate platform to an enterprise-grade solution focused on CSR and employee engagement.

This evolution required a complete rebrand, including a new name, identity, and website that would resonate with large organizations. Their existing brand no longer reflected the platform's value, which helps companies drive meaningful impact through climate initiatives, volunteering, giving, and employee rewards.

The challenge was to build a brand that felt bold, credible, and purpose-driven, something that could stand up in boardrooms while inspiring teams across an entire organization.

We partnered with Mammoth to lead a full-scale brand transformation and digital relaunch.

We conducted a competitor audit, refined key buyer personas, and aligned on a brand personality that emphasized clarity, confidence, and action. We introduced a new name, logo, typography system, and color palette that reflected the platform's ability to deliver real, measurable impact across CSR programs.

The new website was redesigned from the ground up, with streamlined user flows, interactive design elements, and full responsiveness across devices. Using React and Strapi CMS, we built a fast, flexible site that makes it easy for enterprise buyers to understand the platform's capabilities and impact.

The rebrand established Mammoth as a trusted leader in the purpose-driven technology space. The new identity and site clearly communicate the platform's value in helping companies double employee engagement while cutting manual effort in half.

Since the relaunch, Mammoth has raised over $1.5 million, secured some of the largest companies in Canada as clients, and is now approaching profitability.

The bold, trustworthy brand has become a powerful asset in sales conversations, investor meetings, and talent acquisition. Mammoth now looks and feels as impactful as the results it delivers.