Frate

Frate had developed a powerful backend solution that reinvented product returns by enabling peer-to-peer exchanges, eliminating costly reverse logistics and reducing carbon emissions.

Despite the innovation, the company struggled to attract merchant partners due to a weak brand presence and underwhelming digital experience. Their website lacked clarity, trust, and polish, the critical components for winning over climate-conscious retailers and operations leaders.

Frate needed a strategic brand and UX overhaul to clearly communicate their impact and elevate their presence in a growing market.

We partnered with Frate to deliver a complete brand and digital transformation. We started with a competitor audit and persona development, then built a distinct brand identity that balanced climate credibility with tech-forward simplicity.

Once the brand was established, we redesigned the site's architecture, user flows, and interface to focus on conversion and clarity.

Our team handled full-stack development using React and Strapi CMS, delivering a fast, accessible, and mobile-optimized experience. The final result was a high-impact site that showcased Frate's value while enabling seamless lead generation through integrations like Calendly.

Frate's refreshed brand and website fueled impressive growth and visibility. Since launch, Frate went on to raise over $3 million, grew 10x, and signed several of the most notable brands in Canada and the U.S., culminating in an acquisition by Route in early 2026.

The site has earned perfect or near-perfect scores across performance, accessibility, and SEO, becoming a powerful sales and marketing asset. Most importantly, Frate now presents as a polished, credible partner that reflects the scale and sophistication of their product. The brand finally matches the boldness of their innovation.