Wrango
From a raw idea to an award-winning healthcare advertising platform.
The Challenge
Healthcare and pharma marketers work inside a fragmented, expensive stack. Reaching the right healthcare professionals and patients means stitching together audience data, campaign delivery, walled-garden distribution, and measurement across tools that were never designed to work together.
Wrango saw the opportunity to bring that entire workflow into one owned platform, purpose-built for healthcare advertising. At the start, it was little more than an idea and a handful of rough mocks. They had the vision and the market insight. What they needed was a team that could turn all of it into a real, working product.
The Solution
We partnered with Wrango across product, design, and development to build the application from the ground up.
We designed and shipped the full marketer experience: audience creation with live reach counts, a guided flow from targeting to destinations to publishing, and Script Lift measurement that connects campaigns back to real-world prescribing behavior. Work that normally lives in spreadsheets and vendor portals became a single product a marketer can move through in minutes.
A few foundational product decisions shaped everything else. We built the platform around reusability, so every audience, report, and asset can be reused across campaigns instead of rebuilt. We added free-form tagging so teams can organize the platform around the way they actually work. We took a value-first approach to premium features, showing marketers what is possible and making the upgrade path easy. And we designed a three-tier structure across platform admins, client organizations, and marketer workspaces, so the Wrango team, agencies, and brands can all operate side by side at scale, each with the right level of control.
The Outcome
Wrango moved from concept to a launch-ready platform, and the market took notice. Wrango was named a PM360 Innovation Award winner in the Marketing Technology or Services category, featured in the publication's September issue.
The platform now anchors Wrango's growth, with DTC patient audiences and an intelligence layer on the roadmap. What began as a raw idea and a few loose mocks became an award-winning product the company is scaling on.
